On the 14th July 2010, Cineworld became the only UK cinema chain to offer its customers film information from a dedicated iPhone application.

Designed and developed by Can Factory, and described as ‘the complete cinema package for your pocket’, the Cineworld application provides cinema-goers with quick and easy access to film content, alongside the ability to purchase tickets directly for Cineworld’s cinemas in the UK and Ireland.

Film-fans can use the iPhone app to locate their nearest Cineworld cinema and access detailed information including: facilities, contact details, maps, directions, and screening times. Users can also select their ‘Favourite’ cinemas for easier access to their local listings.

In addition, the application provides access to film trailers, and details of upcoming releases.

Due to the large number of Cineworld cinemas, Can Factory also developed a unique solution to allow users to simultaneously compare film schedules and listings across multiple venues.

Once users have made a decision, they can quickly and securely book tickets via the application.

Luke Roberts, Head of Marketing for Cineworld, comments, “We know our customers are constantly on the move, so in response we’ve made it even easier for them to access the very latest information from our cinemas across the UK. From checking cinema times to watching trailers our iPhone application and mobile website gives cinema film fans everything they need in their pocket.”

Warren Kerrigan, MD, Can Factory said, “Having established a long and trusted working relationship with Cineworld, we fully understand their key business requirements, and are therefore able to advise on e‐business strategy to help develop a best in class application.”

This announcement follows the recent launches of other innovative digital solutions Can Factory has developed for Cineworld, including a cross-platform mobile website, a dedicated Facebook application, and the Cineworld Cinemas API, which allows 3rd party developers access to Cineworld’s cinema and film screening time information.

The Cineworld iPhone Application is available to download free of charge from the iTunes Store.

Feature List:

• Cinema details including contact info and facilities
• Find your nearest cinema and Get Directions
• Select and prioritise your ‘Favourite’ cinemas
• Access film information and view trailers
• Unique tool to compare show-times from multiple Cineworld cinemas at once
• Book tickets

For more information and an opportunity to provide feedback or report issues please visit the Cineworld website.