Cineworld Mobile (iPhone) Geo Location
UK cinema chain Cineworld launched their new mobile site on 11th September 2009. The launch of Cineworld’s mobile initiative is in response to the fact that 4% of cineworld.com’s total 1 million weekly visits are via mobile.
Can Factory designed and built the site to allow customers to browse film times or cinema details from the Cineworld chain, whilst also reading film synopses and booking tickets securely. The site is simple, functional and integrates seamlessly into Cineworld’s existing website and back-office systems.
The mobile site developed by Can Factory is compatible with today’s leading handset providers, including: Apple iPhone, Blackberry, Google Android, Windows mobile, and Nokia’s Symbian OS. In addition, Can Factory’s solution ensured that each handset’s unique user experience and functionality was taken into account and leveraged wherever possible, e.g. integrating the mobile site with iPhone’s location based services for cinema searches.
Cineworld Mobile (iPhone) Film
Kristy Quigg, Cineworld’s channel marketing manager, said, “Here at Cineworld we are constantly searching for new and innovative ways to communicate with our customers. Our new mobile site supplements our central website in an effective way, providing up-to-date content which you can access anytime, on your mobile.”
The mobile solution will become an integral part of Cineworld’s online communication offering. It will allow the brand to meet particular marketing objectives including, increased communication between customers within the 15-24 year age group as well further developing an interactive relationship with customers to establish brand loyalty.
Warren Kerrigan of Can Factory said, “Allowing users easy access to the site’s QuickBook functionality, and working with a wide variety of handsets, this new application makes use of advanced mobile features. It’s a simple way to find film information and book on the move.”