The information in your business is one of the most powerful assets you have. Yet all too often that information is hard to access and difficult to re-purpose - making it almost worthless. Content management is the process of storing, managing and exploiting that vital information for tangible business benefit. Effective content management solutions address the challenge of capturing and sharing quality information from different areas, in different formats, languages, styles and then managing it so your company can realise its value. Can Factory can advise and provide solutions to all of the above problems.
There are many views on what a content management system should and shouldn't do, as a guide any system you use should have the following six items as standard.
- Automated, audited workflow/signoff process
- Templating
- Roles-based security management
- Scheduled launch and archiving
- Integration with back office systems such as campaign management tools
- Scalability
There are a number of options in terms of existing enterprise content management systems, open source alternatives and bespoke applications designed to meet the specific needs of a project. Here at Can Factory we work with our clients to find the best available solution to meet your exact needs whilst allowing the flexibility to change inline with future business directions.
A content management system should consist of a robust core, providing security, access control, workflow management, version control and templating to all types of content (including imagery). The specific areas of your site can then be defined to give structure to the content, and each section can be customised to create the specific workflow management required.
In addition (and something that is often forgotten when committing to a content management system) our systems provide a way to easily export all content in a system-independent format (as structured XML documents). This provides an essential level of security and confidence, as the content never becomes trapped within a single system, possibly rendering it unusable should it need to be transferred to a different system in the long-term future.
One thing that is left out of many content management systems is Media Management or Digital Asset Management which is essentially a slightly more advanced form of content management. Digital asset management (DAM) refers to the practice and domain of organizing digital files, like images, documents and presentations. The term asset is used to indicate that such files have some sort of intrinsic value that makes it worthwhile to manage them. DAM is related to and can be considered a superset of content management.
Page Reference: http://www.canfactory.com/services/c-management.php
