At Can Factory, we’re the trusted technical partner for leaders in entertainment, leisure, and retail, specialising in high-performance digital ecosystems. This case study highlights our approach to integrating Yotpo Loyalty for a prominent online marketplace.
The Industry Challenge
Our client needed to deepen customer engagement and drive repeat purchases with a sophisticated loyalty programme seamlessly integrated into their existing platform. They required a solution that ensured a flawless launch in a complex multi-region market with a wide variety of customer cohorts.
Our Solution: A Seamless, Tiered Loyalty Experience
We leveraged Yotpo’s robust API and e-commerce integrations to embed a comprehensive, three-tiered loyalty programme, focused on enhancing customer loyalty.
- Effortless Onboarding: Easy sign-up for authenticated userss
- Three Tiers: Progression (e.g., Bronze, Silver, Gold) driven by spend, unlocking progressively richer rewards like discounts, birthday perks, and early access.
- Integrated Dashboard: Clear display of points, tier status, rewards history, and seamless redemption directly within the customer’s account.
Can Factory’s Approach: Ensuring Flawless Performance
Our meticulous implementation ensured the programme was functional and performed flawlessly, even under immense traffic.
- Robust API Integration: Real-time synchronisation of customer data between the marketplace and Yotpo.
- Seamless Customisation: Meticulous branding and UI matching for a consistent customer experience.
- Precise Event Tracking & Automation: Accurate loyalty-earning data and automated personalised communications.
- Continuous Monitoring: Leveraging Yotpo analytics for ongoing optimisation and to achieve commercial goals.
Business Impact
Can Factory delivered a resilient digital platform that effectively drives customer retention, increases average order value, and cultivates a highly loyal customer base. We’re committed to flawless performance, ensuring our clients confidently power their brands with reliable, cutting-edge technology.
If you are facing similar challenges, get in touch and we’d be happy to talk through our experience in this area with you.