The Industry Challenge
For any major brand, a high-traffic event represents both a huge opportunity and a significant risk. Whether it’s a blockbuster film release, a nationwide charity appeal, or a critical retail moment like Black Friday, the launch date is absolute and the demand is unprecedented. In these moments, digital platform failure is not an option. Any downtime results in catastrophic revenue loss, irreversible brand damage, and a complete failure to meet commercial objectives. Standard platforms are not architected for these extreme, concentrated traffic spikes, making them a high-risk choice when performance is paramount.
Our Solution: Forged in High-Stakes Events
Can Factory’s core team was forged in the crucible of the web’s most demanding events. The experience dates back to pioneering, high-traffic digital projects like Live 8 and Red Nose Day for Comic Relief, which set the standard for handling immense, simultaneous user demand. This unique understanding of building resilient platforms was further honed by engineering e-commerce solutions for brands like Interflora, which had to deliver flawless performance during the immovable peaks of Valentine’s Day, Christmas Eve & Mothers Day.
This battle-tested DNA directly informs how we architect and deliver high-performance digital ecosystems today. It’s why cinema leaders like Cineworld and VOX Cinemas trust us to power their most critical, high-demand booking platforms for major film releases. It is the same reason entrepreneurs like Holly & Co rely on our expertise to build and scale their marketplace. Our approach is founded on a deep, historical understanding of what it takes to succeed when failure is not an option.
Business Impact
Our legacy of unique experience provides one of today’s most valuable commercial assets: certainty. Our clients launch major events and campaigns with the confidence that their digital platforms are resilient and will perform flawlessly under pressure. This assurance allows them to maximise revenue and engagement during their most critical moments. It protects brand reputation and provides the robust, scalable foundation required for ambitious growth. We don’t just build platforms; we deliver the trusted technical partnership that ensures our clients achieve their commercial goals when it matters most.
If you are facing similar challenges, get in touch and we’d be happy to talk through our experience in this area with you.