The Industry Challenge
For brands expanding into new international markets, providing a truly native digital experience is critical for success. In regions that require Arabic language support, this challenge extends far beyond simple text translation; it requires deep technical adaptation for issues like right-to-left (RTL) layouts, diverse character sets, and local user interface conventions. Many off-the-shelf platforms and legacy back-end systems cannot handle this complexity, resulting in a substandard user experience. This technical failure can alienate entire markets, damage brand credibility, and become a major barrier to achieving commercial goals.
Our Solution: An Engineering-Led Approach
Can Factory architects and delivers comprehensive multi-language ecosystems that ensure flawless performance in any market. To support the regional growth of leading entertainment providers, we engineered a complete solution for Arabic from the ground up. This involved mirrored stylesheets for a perfect RTL layout and a data caching solution to overcome the limitations of their back-end systems. Our rigorous development process and testing guaranteed absolute functional and navigational parity between the English and Arabic versions, delivering a world-class digital experience for all users.
Business Impact
A commitment to deep, technical localisation unlocks new markets and drives user adoption. For our clients, this eliminates a critical barrier to entry and expansion, as was the case with one of our clients’ successful launch in Saudi Arabia. This demonstrates a level of cultural and technical understanding that enhances brand reputation and cannot be matched by generic solutions. The result is a resilient and scalable platform that drives engagement, builds trust, and solidifies a brand’s position as a market leader in new territories - ultimately creating competitive advantage to increase revenues and profits.
If you are facing similar challenges, get in touch and we’d be happy to talk through our experience in this area with you.