Everyman Seat Ordering.
Everyman wanted to grow food and drink revenue without pulling guests out of their seats. We designed and delivered at-seat ordering across the estate, end to end: the software, the hardware, the installation and the rollout.
The result: +12% food and drink spend per head.
The challenge
Everyman’s auditoriums are premium and sit-down, with sofas and food and drink brought to the seat. But counter and table service had limits. They capped how often guests ordered and how much they spent, and staff ended up carrying orders through a darkened screen.
Everyman wanted guests to order whenever they liked, from where they were sitting, without adding friction to the experience it is known for.
What we delivered
- A QR plaque on every seat. Every seat in every screen has a brass plaque with its own engraved QR code.
- Seat-aware ordering. Scanning the plaque opens the menu with the screen, row and seat already filled in, so guests never type a location or leave their seat.
- Vista at the core. Orders go through Vista and land on the kitchen and bar screens instantly, with nothing re-keyed by hand.
- Members and fast payment. Members log in for their discounts, and everyone pays by Apple Pay or card, through Adyen.
- Sourced, installed, rolled out. We delivered it end to end, from sourcing the plaques to installing them and rolling the service out across the estate.
The impact
- +12% food and drink spend per head
- Seat to kitchen: orders reach the kitchen and bar screens instantly
- Estate-wide: a unique QR plaque on every seat
How it fits together
Like Everyman’s iOS app, the ordering flow is built on Vista, so orders and member discounts go through the back office Everyman already runs. The same approach works for any venue where guests have a booked seat or table: theatres, stadiums, music and comedy venues, and restaurants.
Read more in Food and drink ordering and Vista Cinema Integrators.