VOX Cinemas first selected Can Factory in June 2015 to re-develop their entire online sales and marketing solution, which will help transform VOX Cinemas the market leading exhibitor in the UAE. The website is not only a flagship for the VOX Cinemas brand, but delivers real-time performance information, and acts as VOX Cinemas principal multi-territory Advance Booking sales channel.
The first phase of the project involved 12 months of development and commenced with the release of a new VOX Cinemas iPhone app. This was shortly followed by the main ecommerce platform in UAE, Lebanon and Oman. The team has continue to enhance and expand VOX’s mobile offerings since 2016.
The bespoke Java solution designed and built by Can Factory, integrates with internal legacy and external third party systems and suppliers, including vendors such as: Vista, Cybersource, Checkout, Movio CRM, Auth0, as well as a number of centralised Majid Al Futtaim systems.
Can Factory’s application delivers online booking, and the synchronisation of performance data across all of VOX Cinemas locations in real-time. In addition, the solution includes the provision of a bespoke Content Management and Administration system to allow VOX Cinemas internal teams to leverage marketing and commercial opportunities more easily.
Can Factory collaborated with the VOX Cinemas IT team, and their ISPs to design a virtualised highly scalable solution that could support high-volume traffic surges without service interruption. The final supporting application and architecture continues to sustain the high level of scalability demanded by VOX Cinemas business objectives and is regularly load tested to meet their aggressive growth plans.
The new VOX Cinemas site is fully responsive, as well as being fully supported by hybrid iOS and Android applications. The site allows VOX Cinemas customers to browse film times or cinema details from the VOX Cinemas chain, whilst also reading film synopses and booking tickets securely. The initial site focused on online booking and integrated seamlessly into VOX Cinemas existing website and back-office systems. This included integration with the Movio cinema focused CRM platform, which comes from the same makers as the back office ticketing platform Vista.
The platform has been designed to grow with VOX Cinemas as they continue to grow within and beyond their current territories. A full multi-lingual and multi-currency solution was designed to allow this growth to happen seamlessly. Similarly, an open payment provider integration module was created to allow the platform to leverage specific banking and payment requirements by region.
During the last eight years, Can Factory has worked with VOX to implement site-wide rebrands and leverage the bespoke web application to meet our client’s changing business needs.
VOX Cinemas work with a number of global and regionally based banking partners on their site to offer ticket promotions to specific customers of their banking partners. Can Factory created a bespoke integration with the back office Vista ticketing platform to allow VOX Cinemas to offer these value add promotions to their clients, whilst ensuring that only customers that qualified for these discounts and promotions were able to avail of the discounts offered. A system was also created to allow the bank partners the ability to add limits and caps on the offers.
VOX Cinemas currently works with Emirates NDB, Najm, HSBC, Citibank, Standard Chartered Bank and FCB banks to deliver these great offers directly to their shared customers without ever leaving the VOX Cinemas booking process. In addition, VOX has a Telco partner that offers buy one get one free tickets known as du Tuesday and the website was designed to ensure du customers were upsold this offer in the booking flow, the redemption of which was quick and easy to avail of.
Another Successful Long-term Partnership
- More exciting developments to come…
- Watch this space.
- Launch of online Drive-in booking flow
- Vista Social Distance seat selection integration
- Launch of online eWallet
- Vista Voucher module integration
- Online concessions integration
- New region support – Kuwait
What the client has to say
"Working with Can Factory has been a rewarding and educational experience that has ultimately resulted in positioning VOX as the number 1 exhibitor in the region from a digital e-commerce perspective. The team have worked extremely hard to ensure that the timezone differences and communication issues that often hamper multi-regional IT projects are always kept to a minimum. The Can Factory project management tool meant that we always knew where the project was and what was required of us and the other third parties involved in the project. All technical projects have an element of risk and complexity particularly as VOX operates across multiple territories and has significant complex requirements of our digital assets. I am happy to say that we worked together as a team to overcome each challenge as we faced them. I look forward to working with the Can Factory team for many years to come."
Platforms & Frameworks
- Amazon Kinesis Data Streams
- Microsoft SQL
- Huawei HMS
- Apache Tomcat
- Apache Web Server
- Quartz Scheduler
3rd party integration
- Movio CRM
- Google Analytics
- Apple Maps
- New Relic