VOX Cinemas

VOX Cinemas, a leading entertainment provider in the Middle East & Africa (MENA), sought to elevate its customer experience through a cutting-edge web and mobile apps. The key challenge faced involved the creation of a solution that caters to a diverse customer base across multiple regions, whilst offering a personalised and engaging experience that drives customer loyalty.

Can Factory partnered with VOX Cinemas to develop a user-friendly and feature-rich app that allows moviegoers to seamlessly book tickets, browse movie listings, and manage their loyalty rewards.

The partnership with Can Factory started in June 2015 with the re-development of VOX’s entire online sales and marketing solution. This helped lead a transformation to become the market leading exhibitor in the UAE. The website is not only a flagship for the VOX Cinemas brand, but delivers real-time performance information, and acts as VOX Cinemas principal multi-territory Advance Booking sales channel.

The first phase of the project involved 12 months of development and commenced with the release of a new VOX Cinemas iPhone app. This was shortly followed by the main ecommerce platform in UAE, Lebanon and Oman. The team has continued to enhance and expand VOX’s mobile offerings since 2016.

The bespoke Java solution designed and built by Can Factory, integrates with internal legacy and external third party systems and suppliers, including vendors such as: Vista, Cybersource, Checkout, Movio CRM, Auth0, as well as a number of centralised Majid Al Futtaim group systems.

Can Factory’s application delivers online booking, and the synchronisation of performance data across all of VOX Cinemas locations in real-time. In addition, the solution includes the provision of a bespoke Content Management and Administration system to allow VOX Cinemas internal teams to leverage marketing and commercial opportunities more easily.

Can Factory collaborated with the VOX Cinemas IT team, and their ISPs to design a virtualised highly scalable solution that could support high-volume traffic surges without service interruption. The final supporting application and architecture continues to sustain the high level of scalability demanded by VOX Cinemas business objectives and is regularly load tested to meet their aggressive growth plans.

The new VOX Cinemas site is fully responsive, but is further supported by hybrid iOS, Android and Huawei HMS applications. The site allows VOX Cinemas customers to browse film times or cinema details from the VOX Cinemas chain, whilst also reading film synopses and booking tickets securely. The initial site focused on online booking and integrated seamlessly into VOX Cinemas existing website and back-office systems. This included integration with the Movio cinema focused CRM platform, which comes from the same makers as the back office ticketing platform Vista.

The platform has been designed to scale with VOX Cinemas as they continue to grow within and expand beyond their current territories. A full multi-lingual and multi-currency solution was designed to allow this growth to happen seamlessly. Similarly, an open payment provider integration module was created to allow the platform to leverage a variety of region-specific banking and payment requirements.

During the last eight years, Can Factory has worked with VOX to implement site-wide rebrands and leverage the bespoke web application to meet our client’s changing business needs.

We will continue to build upon our successful working relationship with VOX Cinemas and other key suppliers, including Vista, LTIMindtree, Test Partners & thinkTribe.

VOX Cinemas work with a number of global and regionally based banking partners on their site to offer ticket promotions to specific customers of their banking partners. Can Factory created a bespoke integration with the back office Vista ticketing platform to allow VOX Cinemas to offer these value add promotions to their clients, whilst ensuring that only customers that qualified for these discounts and promotions were able to avail of the discounts offered. A system was also created to allow the bank partners the ability to add limits and caps on the offers.

VOX Cinemas currently works with Emirates NDB, Najm, HSBC, Citibank, Standard Chartered Bank and FCB banks to deliver these great offers directly to their shared customers without ever leaving the VOX Cinemas booking process. In addition, VOX has a Telco partner that offers buy one get one free tickets known as du Tuesday and the website was designed to ensure du customers were upsold this offer in the booking flow, the redemption of which was quick and easy to avail of.

• 2024
  • Integrated showtimes switcher component within booking flow
  • checkout.com PSP regional roll-out in Oman, Kuwait & UAE
  • Mobily Neqaty rewards scheme integration
  • Braze in-app message integration
  • More exciting developments to come…
•  2023
  • Integrated VOX Customer Voucher Management engine for personalised offer redemption
  • GA4 migration
  • Integrated One Trust privacy and consent platform
  • ADCB Touchpoints rewards scheme integration
  • STC Qitaf rewards scheme integration
• 2022
  • Implemented bespoke Firebase & Google Analytics framework for web and mobile apps
  • Tealium integration
  • Integrated MAF SHARE Rewards Pay-by-points solution
  • Launch of MAF SHARE Loyalty programme in Kingdom of Saudi Arabia
• 2021
  • Integrated AI concession recommendation engine
  • Integrated Braze Customer Engagement Platform
  • Integrated Al Rahji Mokafa’a Loyalty programme
  • Vista Social Distance dynamic seat selection integration
  • Integration of Checkout payment processor
• 2020
  • Launch of in-seat delivery solution
  • Launch of online Drive-in booking flow
  • Vista Social Distance seat selection integration
  • Launch of online eWallet
• 2019
  • Integration of MAF Share Loyalty in UAE
  • Auth0 &Vista authentication integration
  • Integrated AI movie personalisation engine
  • Integrated AI movie recommendation engine
  • Online refund integration
  • Online Concessions – Prepare order flow integration
  • Multi-language support for Arabic
  • New region support – Kingdom Saudi Arabia
• 2018
  • Vista Voucher module integration
  • Online concessions integration
  • New region support – Kuwait
• 2017
  • Movio web API – online marketing analytics solution
  • New region support – Bahrain, Egypt & Qatar
  • Vista Loyalty – Customer Loyalty solution
• 2016
  • Vista Connect – OData & REST API:
    • Online movie and cinema information
    • Online seat selection and booking flow
  • Multi-territory support – UAE, Oman & Lebanon
  • Integration of bespoke Can Factory iOS Mobile App