Cineworld eTicket and Passbook support
Can Factory implemented Cineworld’s first eTicket solution in July 2011 after a successful operational trial restricted to their Scottish cinemas.
Initially, this comprised a single eTicket QR code, which was embedded as a pre-generated image, and distributed via email.
Subsequently, operational concerns led to a short trial during which separate tickets were generated for each individual ticket holder. Can Factory implemented this by allowing customers to download a PDF of their eTicket to avoid any issues with email filters, i.e. due to large file sizes, or attachments.
In July 2013, the solution reverted back to a single eTicket per booking. This was augmented simultaneously with the roll-out of Apple Passbook support.
The introduction of eTickets has proven to be extremely popular with customers, and has helped Cineworld’s Operations team by reducing queues during busy peak periods.